The Pezhalvar Avatara utsavam starts today (Oct 24) at Madhava Perumal Temple, Mylapore. It will be held till Nov 3. Highlights include Thirukovalur Vaibhavam on Oct 31 at 6.30 p.m., followed by veedi perappadu and Thiruther on Nov 1 at 7 a.m. followed by pushpa pallaku at 6.30 p.m. On Nov 2, Pezhalvar thirumanjanam will be held at 10 a.m. at his birthplace mandapam on Arundale Street. At 5 p.m. the diety will be carried from Arundale Street (in Mangala Giri vahanam) to Madhava Perumal Temple. For details contact 24985112.