The pandemic situation impacted the way hawkers did business. More started pushing carts or cycling down local streets and sending up veggies in baskets to your second floor so contact was minimised.
Others fitted audio systems to their carts and played recorded messages to get you out to shop.
The small, new marketing tactics continue.
Look at Kalyani, flower-seller who sits alongside Sri Kapali Temple tank, on South Mada Street.
Her consistent call-out – “Pathruva mozhamalli, pathruva mozhamalli!” gets you to cross the road and buy it from her.
Only when you come closer to the stall do you realise that it is a neat little microphone – enhancing the sound of a recording.
Gets the call going even as she attends to work. It’s another point altogether that the repetitive, recorded hawking calls triggers a small headache.
- Report and photo by Saundarya Rajesh