The Reliance-backed Jio wireless broadband communication service which was launched recently is creating a buzz at all shops that offer services of different service providers.
Be they big or small, young consumers have been crowing at their counters to buy the SIM cards which allows for free calls.
The photo here shows the scene outside the Reliance digital store at Luz Circle, on Royapettah High Road on Monday morning where a queue of people seeking the Jio cards was long.
