Promoting re-opened food joint. Bharathi Mess employs its own method. And it sells idli / dosa batter too.

Bharathi Mess, the popular food joint on Ponambala Vadhiyar Street, Mylapore had to devise ways to get its customers back this season.

This place is known for its home-made-like food and it re-opened in mid-July.

And even though only takeaways are allowed, its managers found people were not streaming in.

To create some buzz, it got a staff to go around the neighbourhood, carrying out promotions on a red bike.

The bike, attached with bright red and white board displays the basic food items, that the mess offers and its prices. Sapad – Rs.85.

Says a staff at the Mess, “As we were closed for three months following lockdown, we had to tom-tom our re-opening. We are also distributing pamphlets to spread the word.”

The Mess has also introduced a revised menu, understanding the needs of customers this lockdown. It is now offering a set of sambhar, rasam, kuruma and vada curry (each 250 gms) at Rs.30. This is targetted at families who cook just the rice and buy curries and sambhar/rasam outside. “This combo is attractive for people. They buy this set and it completes their lunch needs,” says the staff.

Also, the Mess now sells dosa/idly batter. A kilo of the batter is priced at Rs. 35.

It has discounted prices on some fast-selling dishes. For instance, meals that used to be Rs 95 before lockdown is now priced at Rs. 85.

At 17/9, Ponnambala Vadhyar Street, Mylapore. Open from 7 am to 9 pm for takeaways. Ph: 7010737254/7397323328.

  • Picture courtesy: Baskar Seshadri

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