Election campaigns are now run on social media. Though the caravans have to keep rolling on the streets.
Candidates contesting in Chennai South have begun using social media earnestly since last week.
The DMK’s Tamilachi Thangapandian is not only posting banners on her FB page but speaks to her audience every day, sharing her day’s experience. And does it naturally.
The AIADMK’s Dr J. Jayavardhan posts snappy videos of his rallies and banners of his record for the past 5 years as MP from here.