Vivek’s is launching its weekly novel promos to drive shoppers to its stores, online and off.
So it has started its Friday Flash Sale – a teaser is out on Wednesday, you get to know which product is on offer for a deal on Thursday and on Friday, the price of that product/s. All done via social media and its website.
You get a window of two hours to buy that stuff at the store or book it online at Vivek’s website.
“Sales were good for ten days after we opened but now they are low,” said a Vivek management senior. “The financing companies are still not operating so we hit. Plus, no air-conditioning in stores discourages shoppers in this hot season.”