Aavin milk card holders face difficulties in renewing monthly milk cards

Aavin milk cardholders in the neighbourhood are facing severe problems to renew their monthly milk cards.

This is because Aavin is yet to make the milk card renewals completely online. And hence, people are having to visit the nearest Aavin depot and stand in long queues to renew milk cards every month.

Now, this is frustrating customers as they say social distancing is compromised while doing so.

Says Kapaleeswaran Venkataraman, a Mylaporean, “The card renewal centre at Mandaveli is so narrow and cramped that it is impossible to maintain physical distancing. Online renewal is the urgent need of the hour.”

Some people also point out that contactless online payment is not available and that they are having to use their credit/ debit cards to make payment for milk card renewal.

Says Narayanan A, a regular user of Aavin, “We contacted several officers in Aavin (regarding this issue), and their response is very cold and with an attitude. We have made a petition to Mylapore MLA, which also does not seem to have been acted upon, so far. Finally, we are planning to use Dunzo for milk card renewal.”

When contacted the Deputy Manager, Aavin Zonal office, C.P.Ramaswamy Road, Mylapore, says, “Payment for milk cards renewal can be made online at https://aavinmilk.com/. Once payment is successful, people will receive an acknowledgement slip. However, consumers have to bring a printout of the slip to their nearest Aavin depot, to get the new milk cards, This is the procedure now.”

When asked if a contactless online payment option is available, she says, “Contactless payment like Paytm is not available now. People can make payment at the Mylapore zonal office via a card machine. We clean it with a cloth regularly. But the problem is that
only one machine is available for multiple counters here. Hence, we have requested for another card machine from our higher officials so we can serve the customers better.”

As far the social distancing is concerned she says she has designated a staff to regulate physical distancing at the zonal office in Mylapore. “We are also instructing all depot managers to regulate social distancing.”

Aavin’s Mylapore zonal office (above Aavin milk parlour) at C.P. Ramaswamy Road, Alwarpet will be open from 8 am to 1 pm on all days except Sundays.

Milk card renewal can be made at this office from 1st to 14th of every month during these times.

Says the official, “If people visit our office at 8 am, they can finish the process easily. There would be no crowd at that time”

  • Picture courtesy: deepaknammaarea.blogspot.com

5 Comments on “Aavin milk card holders face difficulties in renewing monthly milk cards”

  1. Milk is essential commodity; Aavin is known for its good quality and reliability;Let me give the ground reality position:
    1. The distribution system (upto the last mile…i.e. upto the consumer’s hands or doors requires lot of improvement and it is full of adhoc/hotchpotch arrangements
    2. They expect the public come and stand in queue for obtaining paid milk cards in hot sun and with one person at counter to feed at a time minimum 100 persons , any time.
    3. Importance given to the distributor or business establishments and related chain links is not all given to the ultimate public individual, who is the ultimate bread winner in the long run and is the base for all higher level/commercial promotions and profiteering.

  2. Aavin milk sachets on receipt at respective depots are placed on the platform from the tray as the lorry comes to the depot around 6 am to collect the tray. Hence the depot in charge empties the tray and places all the sachets on the platform. This calls for interference by the Minister concerned. Till now there seems to be no action even during this pandemic. How is it that the pollution Control Board is keeping quiet as this calls for an immediate remedy to address this issue. Collection for renewal of milk cards runs into lacs and the poor man has to face alll kinds of threats as he has no proper enclosed location for such cash transactions. There is no adequate publicity to educate the public to renew milk cards online. God save.

  3. இது இரட்டை வேலை, ஆன்லைனில் பணம் கட்டி பின்பு பிரின்ட் எடுத்து அந்த பேப்பரை எடுத்து போய் வரிசையில் நின்று கார்ட் வாங்குவது.

  4. The statement “..“Payment for milk cards renewal can be made online at https://aavinmilk.com/. Once payment is successful, people will receive an acknowledgement slip. However, consumers have to bring a printout of the slip to their nearest Aavin depot, to get the new milk cards…” defies logic. If one has to take the registered slip again to the depot, then he can purchase the card at that time itself avoiding online activities. Aavin has to more innovative

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