When you shop for cotton textiles, for every Rs. 100 that you spend, less than Rs. 5 goes to the farmer. Cotton growers are driven by despair and indebtedness to take their own lives. What if farmers could also spin, dye and weave fabrics using their cotton? Microspin has enabled farmers in Vidarbha (Maharashtra) to come together under a co-operative to do just that.
The fabrics have a unique fresh, soft and textured feel, thanks to the non-invasive fibre processing pioneered by Microspin (incubated by IIT Madras). This small-scale process is five-times more energy efficient than conventional large-scale mills. Bio-degradable ingredients used in bleaching and scouring enable 50% saving in water consumption, too.
A range of elegant fabrics with the signature feel of Crafted Yarn™ are being introduced to the discerning folks of Chennai at C.P. Art Centre, on Mar 27 and 28. A limited edition of crisp white shirts is also up for grabs! At 1, Eldams Road, Alwarpet, 10 a.m. onwards. For more details contact Hema at 9840452817.