This store comes up with new ways of promoting business during lockdown

Panjavarnam, the well-known silk sari store at Karpagambal Nagar in Mylapore has come up with new ways of promoting its business during lockdown.

Since the past few weeks, the store, that sells saris including Kanchivarams, cotton, linen and pochampallys is regularly updating its new collections on its website.

A unique feature about its website is that one can see close up pictures of different parts of a sari like zari, and pallu. A zoom option is also provided for people who may want to look at the fabric closely.

Says Vijayalakshmi Ganesh, the promoter of the store, “Though our business slowed down after lockdown, online sales is picking up now. A section of women who work from home are preferring to wear cotton and linen saris to look professional at their zoom meetings.”

She says that silk saris are also in demand as the wedding season is on now.

Also, in an attempt to revive the love of saris, the store is launching an online talk series, where mother-daughter duos will be sharing their sari experiences.

Says Vijayalakshmi, “A mother and daughter share an inexplicable bond with saris. Memories, secrets and more are packed into the six yards of the sari. So we thought it would be fabulous to discuss these stories.”

The show starts tomorrow (June 16), with actor-storyteller Janaki Sabesh and her daughter Dhwani Sabesh talking about their love for saris.

It will be featured live on Panjavarnam’s Instagram page ‘panjavarnamsilks’ at 6 pm.

The store is at 13/2, Ground Floor, Main Road, Karpagambal Nagar, Mylapore. Website: It also delivers saris in the neighbourhood expect at containment zones. Ph: 9840758137.

  • Picture Courtesy: Panjavarnam

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