K. V. Balasubramanian former chief advertisement manager of Kasturi and Sons Limited, publishers of ‘The Hindu’ passed away on Jan.18.
He was 78. He was a resident of San Thome (16, Sullivans Street. Phone – 24543588.)
He was the eldest son of Alamelu and K. Viswanathan, who were pioneers in the film industry ( they ran the now defunct Chitra Talkies).
Balu, as he was fondly called by his friends joined ‘The Hindu’ in 1955 and served in different capacities. He went on to head the Advertising Dept. of India’s leading newspaper.
He retired as the Chief Public Relations Manger in 2002. Following his retirement he became a consultant.
Balasubramanian was also fondly referred to as Hindu Babu.
His interests ranged from Carnatic and Hindustani music to classical dance, Mughal history, heritage, temples and south Indian bronzes.
He was one of the longest serving committee members of The Music Academy and was always seen nattily dressed at cultural and social events.
He is survived by his wife Vijaya, son Govind and daughter Priya.